An agency focused on shaping opinion

Clients come to Blue to tackle a variety of communications challenges, but all share a common objective: shaping targets’ opinion. Whether a corporation seeking to enhance its reputation, a trade association looking to educate opinion elites on a vital policy issue or a nonprofit aiming to raise awareness around a cause, success demands a campaign that effectively changes minds. Our expertise lies in crafting campaigns – from strategy to message to creative to media planning – that help clients achieve specific strategic objectives.

WAEPA

WAEPA has provided group term life insurance to civilian federal employees since 1943. They came to Blue to help elevate their brand and value proposition. The Blue ad campaign, which launched in the fall of 2017, uses a friendly, informative spokesperson to underscore the message that WAEPA is the clear choice for federal employees seeking affordable group term life insurance — and more.

American Bankers Association

Blue recently worked with the American Bankers Association to create a new website. It showcases various ways that banks of all sizes help people and places grow. We built this website from the ground up, working with ABA on everything from strategy to design to copywriting to video production/editing. Click to see the result!

American Petroleum Institute

The American Petroleum Institute tasked Blue with creating a campaign designed to raise the visibility of key energy issues during the election season. Blue’s multi-media “Vote 4 Energy” campaign features real voters, who articulate their real-world energy priorities and proudly label themselves “energy voters.”