American Heart Association
Blue works with the American Heart Association and American Stroke Association to produce a variety of digital, radio, video and print advocacy ads. Some have helped raise awareness about the importance of childhood nutrition and physical activity to combat the obesity epidemic. Others featured real heart and stroke survivors with compelling stories that illustrated the importance of research and NIH funding. The ads amplified the issues on Capitol Hill surrounding a lobbying event, in targeted state districts and nationwide as part of a grassroots effort to drive supporters to the website to take action.