The American Petroleum Institute tasked Blue with creating a campaign designed to raise the visibility of key energy issues during the election season. Blue’s multi-media “Vote 4 Energy” campaign features real voters, who articulate their real-world energy priorities and proudly label themselves “energy voters.”
Blue has worked with the American Heart Association on a number of policy-oriented ad campaigns. Our latest campaign featured two young people affected by stroke and heart disease and their stories of recovery and daily burden. Cardiovascular disease is the #1 killer of Americans and our most costly disease. The ads and videos helped raise awareness in Congress to support NIH research.
Blue’s work on behalf of the Society for Human Research Management (SHRM) — the world’s largest HR membership organization — is designed to reinforce SHRM as the trusted and credible HR leader/authority among SHRM members, HR professionals and the employer community, as well as to showcase SHRM’s best-in-class certifications for HR professionals.