WAEPA has provided group term life insurance to civilian federal employees since 1943. They came to Blue to help elevate their brand and value proposition. The Blue ad campaign, which launched in the fall of 2017, uses a friendly, informative spokesperson to underscore the message that WAEPA is the clear choice for federal employees seeking affordable group term life insurance — and more.
Blue has worked with the American Heart Association on a number of policy-oriented ad campaigns. Our latest campaign featured two young people affected by stroke and heart disease and their stories of recovery and daily burden. Cardiovascular disease is the #1 killer of Americans and our most costly disease. The ads and videos helped raise awareness in Congress to support NIH research.
The American Petroleum Institute tasked Blue with creating a campaign designed to raise the visibility of key energy issues during the election season. Blue’s multi-media “Vote 4 Energy” campaign features real voters, who articulate their real-world energy priorities and proudly label themselves “energy voters.”