An agency focused on shaping opinion

Clients come to Blue to tackle a variety of communications challenges, but all share a common objective: shaping targets’ opinion. Whether a corporation seeking to enhance its reputation, a trade association looking to educate opinion elites on a vital policy issue or a nonprofit aiming to raise awareness around a cause, success demands a campaign that effectively changes minds. Our expertise lies in crafting campaigns – from strategy to message to creative to media planning – that help clients achieve specific strategic objectives.