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About Us


About Us

Blue is a Washington, DC based advertising agency specializing in public affairs advertising that positions industry associations, corporations and non-profits among policymakers and policy influencers. 

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About Us


About Us

Blue is a Washington, DC based advertising agency specializing in public affairs advertising that positions industry associations, corporations and non-profits among policymakers and policy influencers. 

Everyone has an opinion. 

Sometimes they agree with you. But many times they don’t.

As an Agency focused on reputation and issue advocacy advertising, we deal with others’ opinions every day. And when those opinions differ from our clients’, our job is to figure out what is needed to change them. 

Opening minds to a new way of thinking. 

About a company. An industry. A cause. An issue. 

Our Agency is organized to ensure senior-level involvement in every assignment. Blue’s principals work directly with clients to develop a clear, objective-driven strategy – and then create the kind of advertising that cuts through the clutter and gets results. 

Innovative campaigns are Blue’s trademark.

Blue is a seasoned team of professionals with experience in consumer, advocacy and political advertising. We combine “Madison Avenue” creative approaches with metric-moving, results-oriented skills honed in the political campaign and public policy areas. 

A mind is a difficult thing to change.

It takes a different set of skills to make it happen.

So we created a different kind of Agency.

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Clients


Clients

Blue’s current and past clients constitute a “who’s who” of organizations drawn from the corporate, trade association and non-profit worlds. Whether leaders in energy, healthcare, retail or manufacturing, they came to Blue for assistance in meeting challenges with creative, results oriented strategies.

Clients


Clients

Blue’s current and past clients constitute a “who’s who” of organizations drawn from the corporate, trade association and non-profit worlds. Whether leaders in energy, healthcare, retail or manufacturing, they came to Blue for assistance in meeting challenges with creative, results oriented strategies.

Blue’s current and past clients constitute a “who’s who” of organizations drawn from the corporate, trade association and non-profit worlds. Whether leaders in energy, health care, retail or manufacturing, they came to Blue for assistance in meeting strategic challenges with creative, results-oriented advertising.

• AdvaMed
• Alliance for Energy & Economic Growth
• Alliance for Northwest Jobs and Exports
• American College of Radiology
• American Heart Association
• American Iron & Steel Institute
• American Petroleum Institute
• American Red Cross
• American Wind Energy Association
• Association of American Railroads
• Biotechnology Industry Organization
• Business Roundtable
• Business Software Alliance
• Canadian American Business Council
• Center for Substance Abuse Treatment
• Coalition for Affordable and Reliable Energy
• Comite Interprofessionnel du Vin de Champagne
• Doe Run Peru
• Fannie Mae
• Gambro
• GE Aviation
 

• Grocery Manufacturers Association
• International Relief & Development
• Kaiser Permanente
• Massachusetts Insurance Federation
• Monsanto
• Motion Picture Association of America
• National Association of Chain Drug Stores
• National Children’s Study
• National Constitution Center
• National Federation of Independent Business
• National Highway Traffic Safety Administration
• PhRMA
• The Recording Academy
• Research!America
• Society for Human Resource Management
• Solar Energy Industries Association
• Starbucks
• U.S. Department of Health & Human Services
• Walmart
• Washington Wine Commission
• Zimmer

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Awards


Awards

Blue creates award-winning campaigns and advertisements. 

Awards


Awards

Blue creates award-winning campaigns and advertisements. 

MarCom, Gold Award, 2017 – API 'The Power Of' Digital Advertisement
Summit Creative Award, Gold, Television, 2016 – SHRM 'Working for Us' TV Spot
MarCom, Gold Award, 2015 – SHRM 'Working for Us' TV Spot
Communicator, Award of Distinction, 2014 – API, Education Campaign
MarCom, Platinum Award, 2014 – API 'Connect' TV Spot
Telly Bronze Award, 2014 – API, Education Campaign
Communicator, Award of Distinction, 2013 – ANWJE 'Jobs' TV Commercial
Communicator, Award of Distinction, 2013 – Research!America Print Advertisement
Communicator, Award of Excellence, 2012 – API, 'I’m One' Campaign
SABRE, Silver, Excellence in Advertising, 2012 – API, 'I’m One' Campaign
Steelie, Website of the Year, 2012 – American Iron and Steel Institute
Telly, Promotional/Branding, 2012 – API, Energy Literacy Campaign
Communicator Award, Promotional/Branding, 2010 – Monsanto, 'Produce More Conserve More'
Telly, Promotional/Branding, 2010 – API, Education Campaign
Communicator, Award of Distinction, 2009 – API, Energy Literacy Campaign
Hermes, Creative Award, 2009 – CHPA, 'Treat With Care' Campaign
Telly, Corporate Image, 2009 – API, 'Blue Sky' TV
Telly, Corporate Image, 2009 – API, 'Value' TV
Telly, Promotional/Branding, 2009 – API, Energy Literacy Campaign
Communicator, Award of Distinction, 2008 – API, 'Introducing ULSD' Campaign
Communicator, Award of Distinction, 2008 – American Iron and Steel Institute, 'Feel the Strength' Print
Communicator, Award of Distinction, 2008 – American Iron and Steel Institute, 'Backbone' Campaign
Addy – Washington Wine Commission
FREDDIE Award, Bronze MediMedia, PSAs – CSAT, 'Treat Me' and 'Artist'
Hermes, Platinum Award, TV PSAs – CSAT, 'Labyrinth' and 'New Morning'
Hermes, Gold Award, Radio PSAs – CSAT, 'Labyrinth' and 'New Morning'
Mercury Award, Gold, Government Public Service – CSAT, 'Treat Me'
Mercury Award, Bronze, General Government – CSAT, 'Labyrinth' and 'New Morning'
Omni, Gold, General Commercial – CSAT, 'Labyrinth' and 'New Morning'
Omni, Gold, General Government – CSAT, 'Labyrinth' and 'New Morning'
Omni, Silver, Public Service – CSAT, 'Treat Me'
Telly – Biotechnology Industry Organization (BIO) TV