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Seems like the most creative solutions come out of the Blue.

Blue is a Washington, DC based advertising agency specializing in public affairs advertising that positions industry associations, corporations and non-profits among policymakers and policy influencers. 

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Home



Seems like the most creative solutions come out of the Blue.

Blue is a Washington, DC based advertising agency specializing in public affairs advertising that positions industry associations, corporations and non-profits among policymakers and policy influencers. 

 

An agency focused on shaping opinion

Clients come to Blue to tackle a variety of communications challenges, but all share a common objective: shaping targets’ opinion. Whether a corporation seeking to enhance its reputation, a trade association looking to educate opinion elites on a vital policy issue or a nonprofit aiming to raise awareness around a cause, success demands a campaign that effectively changes minds. Our expertise lies in crafting campaigns – from strategy to message to creative to media planning – that help clients achieve specific strategic objectives.

 
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Client Highlights


Client Highlights

Blue has worked for clients such as the American Petroleum Institute, the American Heart Association and the Society for Human Resource Management. 

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Client Highlights


Client Highlights

Blue has worked for clients such as the American Petroleum Institute, the American Heart Association and the Society for Human Resource Management. 

American Petroleum Institute

The American Petroleum Institute tasked Blue with creating a campaign designed to raise the visibility of key energy issues during the election season. Blue’s multi-media “Vote 4 Energy” campaign features real voters, who articulate their real-world energy priorities and proudly label themselves “energy voters.”

AHA Print Ads

American Heart Association

Blue has worked with the American Heart Association on a number of policy-oriented ad campaigns. Here we showcase two executions focused on childhood wellness, a vital policy issue that particularly impacts cardiovascular health. One ad highlights the importance of healthy school meals, while the other — created in partnership with the NFL’s “Play 60” campaign — supports robust school-based physical education.

Society for Human Resource Management

Blue’s work on behalf of the Society for Human Research Management (SHRM) — the world’s largest HR membership organization — is designed to reinforce SHRM as the trusted and credible HR leader/authority among SHRM members, HR professionals and the employer community, as well as to showcase SHRM’s best-in-class certifications for HR professionals. 

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Services


Services

Blue is an advertising agency that specializes in public affairs, industry positioning and corporate image advertising. Our services include: strategy, messaging, advertising, creative (including television, broadcast, video, radio, print and outdoor), digital and media buying/planning/placement. 

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Services


Services

Blue is an advertising agency that specializes in public affairs, industry positioning and corporate image advertising. Our services include: strategy, messaging, advertising, creative (including television, broadcast, video, radio, print and outdoor), digital and media buying/planning/placement. 

 

Blue is an advertising agency that specializes in public affairs, industry positioning and corporate image advertising. Our services include:

 
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Digital & Social


Digital & Social

Blue develops cross-platform digital ads that reach targeted audiences and drive engagement. We create eye-catching digital content ranging from mobile to native to display to digital video. 

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Digital & Social


Digital & Social

Blue develops cross-platform digital ads that reach targeted audiences and drive engagement. We create eye-catching digital content ranging from mobile to native to display to digital video. 

From initial strategy to eye-catching content creation using rapidly evolving web tools, Blue develops cross-platform digital ads that reach your target audience and drive engagement.  After implementation, we evaluate creative, monitor metrics, analyze results and optimize throughout the digital flight.  

Below are digital samples from American Petroleum Institute’s “Vote 4 Energy” campaign.

API Vote 4 Energy Digital Ads
 

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