GE Aviation
By 2030, the Joint Strike Fighter (JSF) will comprise approximately 90 percent of America’s fighter aircrafts. Like the F-16, the JSF was originally conceived with two competing engine manufacturers, but the GE/Rolls-Royce F136 engine was marked for cancellation, potentially leaving this critical component to a single source. GE Aviation tabbed Blue to create a print and online campaign focused on the indisputable benefits — from performance to cost-effectiveness — that engine competition brings to the vital JSF program.
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